Over the Summer I have been going around different city's (Leeds, Birmingham, Sheffield and Doncaster) and my local town trying to find a suitable and interesting window display that I can re-design. Being very interested in Visual Merchandising and layout work I have found this a great opportunity for me and its made me see what is emerging in displays to boost sales and/or promote a new line of clothing.
Every store window will have a theme that will run throughout the collection or items that are being sold. They will create a story or a setting, this can be a multiple of different items or a selection of the same item evolving around the same theme. I have seen an emerging trend recently within store displays. One of those trends is using raised plat forms or perspex boxes to show case different merchandise; whether it be an item of expense or to give and item a more valuable image. I took a few picture of some examples but thought this one image from H&M really showcased that well.
H&M Store, Sheffield City Centre
As well as using raised platforms/stands/etc. to promote new stock; another trend that is proving very popular is the position and styling of mannequins. A lot of companies now are creating mannequins that are unique; ranging to body forms, mannequins and torsos that are incredibly stunning, inspirational, modern and efficiently practical. From the abstract mannequins to the naturally life like ones, companies are producing them to still be visually powerful whilst maintaining the perfect body fit for today's fast moving fashion industry.
The positioning and styling of the mannequins is what's selling the merchandising these days. The most popular pose to be put onto window displays at the moment is the 'arched back' pose; showing in stores such as H&M, TopShop, River Island & Coast. The pose gives a more natural and comfortable pose for the garment to be shown in a more relaxed way, therefore enticing the customer into buying the item. I personally think this pose is a good way to promote the merchandise, it shows the mannequin relaxed and not so formal (which can sometimes be rather off putting and sometimes intimidating).
The positioning and styling of the mannequins is what's selling the merchandising these days. The most popular pose to be put onto window displays at the moment is the 'arched back' pose; showing in stores such as H&M, TopShop, River Island & Coast. The pose gives a more natural and comfortable pose for the garment to be shown in a more relaxed way, therefore enticing the customer into buying the item. I personally think this pose is a good way to promote the merchandise, it shows the mannequin relaxed and not so formal (which can sometimes be rather off putting and sometimes intimidating).
Coast, Trinity Centre, Leeds
FCUK, Bullring, Birmingham
I am looking forward to seeing what the high street stores, boutiques and department stores can offer us with their window displays for Autumn/Winter 2013. Although so far this year the displays have been inspirational and even though people have been short on money; it has still made us want to buy the shown item in display. With the 'arched back' pose and effective displays which create a story for us and rumoured trends that are coming out in stores such as Urban Outfitters, Topshop & River Island, I think they can only get better with the holiday season coming!
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